Beauty and self-care have reached a fever pitch — a saturated market with products coming out every few days, palettes with 50 colors when we only use two, and more and more additions to the list of what it takes to “look good.”
This year, we’ve reset. We learned we don’t need much. We’re accustomed to bare nails, natural hair, and days without makeup. We’re indulging in comfort and minimalism, and brands that bring us more, with less.
MERIT was created to reimagine luxury beauty by making it well-edited, holistic, and accessible. We’re focused on responsible luxury, creating products that are safe for the body, skin, and planet — essentials that have earned a place on your vanity.
CHEEK COLOR – A universal tint that melts into your skin for lit-from-within color that’ll stay flush all day.
KEY BENEFITS: Composed of a soft wax with a low melting point, this balm glides onto the skin, while microfine pigment powders deposit a creamy, transparent veil of color that lets skin show through.
A low molecular weight emollient delivers slip and a velvety finish without clogging pores or feeling heavy, and forms a breathable layer that keeps color intact throughout the day.
TO USE: Swipe onto cheeks and blend with your fingers. You can’t mess it up.
SHADES: Terracotta, Beverly Hills, Cheeky, Raspberry Beret, Mood
LENGTHENING MASCARA – Your go-to mascara for everyday. It tints, lengthens, and lifts lashes, with no smudging. Ever.
KEY BENEFITS: Proprietary tubing film-formers define, separate, and lift without clumping for a wide awake look. The smudge-proof formula washes off easily with warm water. The clean, defining brush applies just the right amount of product throughout the length of the lashes and separates for definition.
TO USE: Comb through lashes, doing a little wiggle at the base to add thickness at your lash line. To remove, wash with cleanser and warm water.